Innovation: We evaluate vendors’ development and delivery of SIEM technology that is differentiated from the competition in a way that uniquely meets critical customer requirements. Vertical/ Industry Strategy: We evaluate vendor strategies to support SIEM requirements that are specific to different market segments, including industry verticals, including those subject to regulatory requirements, and those addressing operational technology or Internet of Things use cases. Offering (Product) Strategy: An approach to product development and delivery that emphasizes market differentiation, functionality, methodology, and features as they map to current and future requirements. Sales Strategy: A sound strategy for selling that uses the appropriate networks including: direct and indirect sales, marketing, service, and communication. Marketing Strategy: Clear, differentiated messaging consistently communicated internally, externalized through social media, advertising, customer programs, and positioning statements. Market Understanding: The ability of the vendor to understand current and e merging buyer needs and to translate those needs into products and services. Evaluation criteria from 2021 Gartner Magic Quadrant for SIEM Assessment Completeness of Vision The Magic Quadrants are continually evolving, and an organization’s placement will vary from year to year depending on their overall investment and vision in that market. Leaders, in turn, are generally both well-positioned in today’s market and understand where they’re going in the future. Visionaries are full of new ideas and how to execute them, but they are still in the process of proving success when acting on that vision.
Challengers typically also execute well in their market segment (which can be large), but they don’t illustrate a strong understanding of how their program will evolve with where the market is heading in the future. The niche players are generally focused on a smaller market segment where they perform well, or they are stagnant when it comes to innovating their offering.
Once Gartner has analyzed a selection of organizations and their SIEM businesses based on the ability to execute and completeness of vision criteria, the vendors are plotted into one of four categories: niche players, challengers, visionaries, and leaders.
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